THE GENGEN JOURNEY
Tsunami Relief Effort
Founder, Sarah Hartono, creates the first sticker campaign just as a side project in response to a need for relief in Palu, Indonesia. Though scrappy with a quick turnaround, all the stickers sold out and raised over $500 in just 24 hours. 100% of profits were donated to Samaritan's Purse to provide natural disaster relief in Indonesia.
The Prototype Playground
Continued prototyping four other sticker campaigns on a by-need basis (specifically when COVID started). The stickers supported initiatives such as basic needs and job training for those experiencing homelessness.
Genesis of Generous Generation
During Summer 2020, this project became "Generous Generation," going through Praxis Academy's Venture track to develop its strategic vision and mission.
The First Creative Director
Kara Makishi, our creative director joined to begin our artist partnerships.
GenGen's First Partnership
GenGen had it's official launch with our campaign for Mobilize Love!
The Family Grows
The GenGen family grew with 9 new members, who all contributed their talents to lift up where GenGen is now!
OpenMeal Campaign
We are currently tackling our first campaign as a fleshed out team! The campaign is now live here!
Want to be generous with your time?